Novomatic AG is shifting gears. The Austrian gaming giant is selling its Admiral Group to Germany’s Tipico. This move allows Novomatic to double down on international markets and global growth.
- Novomatic AG has agreed to sell its 100% stake in Admiral Group to the Tipico Group. The deal includes Atlas Group GmbH, Admiral’s parent company. Regulatory approvals are still required to finalize the transaction.
- Tipico Group is a key player in sports betting and online slot games in Germany. This acquisition strengthens Tipico’s foothold in the Austrian market. It’s a step forward in Tipico’s plan to grow its German-speaking market presence.
- Novomatic’s executive board member Stefan Krenn explained the strategy shift. Selling Admiral frees up resources to focus on international expansion. Krenn praised Tipico as a professional and reliable partner for this deal.
- Tipico CEO Axel Hefer emphasized the strategic importance of the agreement. He sees the deal as a milestone in expanding Tipico’s regional dominance. Tipico aims to leverage Admiral’s experience to grow sustainably in Austria.