Cherry Play has officially entered the gaming market, aiming to shake things up with a new approach. Led by Olga Bajela, formerly of Stakelogic, the studio is introducing a no-revenue-share commercial model. Backed by Bragg Gaming for technology and distribution, the launch is set to bring fresh competition.

  • Olga Bajela has been named Cherry Play’s CEO, bringing experience from her role as chief commercial officer at Stakelogic. Over four years, she rose quickly in the industry, earning awards such as Woman Leader of the Year. Now, she’s tasked with steering Cherry Play’s launch and assembling a strong management team.
  • The studio plans to disrupt traditional revenue models by replacing revenue-sharing agreements with a license fee system. Operators can pay this fee to include Cherry Play’s games in their lobbies. This approach aims to simplify partnerships and create predictability for operators.
  • Cherry Play’s games are being developed on the Bragg Gaming technology stack, ensuring robust performance and smooth integration. The partnership with Bragg also provides access to a wide content distribution network. Two slot titles are scheduled for release in January, ahead of ICE Barcelona.
  • As CEO, Bajela will focus on building a talented team to drive the studio’s rapid growth. The aim is to produce high-quality slot and casino games while scaling operations efficiently.
  • Cherry Play targets the European and global markets with localized online casino content. The studio’s partnership with Bragg will strengthen its position in regulated markets like the Netherlands. Further expansions are planned to include broader European and rest of world operators.