In these analyses, the OGQ takes an in-depth look at the following topic: Online gambling industry climate (Q4 2024). The data research includes a survey of 164 industry participants evaluating the present and expected business climate. Findings highlight fluctuations in business sentiment over time, comparing assessments across different quarters. The analysis also explores trends in market conditions, regulatory challenges, and regional developments affecting industry confidence.


The current and future business climate of the online gambling industry – Q4 2024

The survey results indicate that while 34% of experts view the current business climate as “good,” a majority remains neutral or pessimistic.

  • Current industry sentiment: 66% of surveyed experts rate the industry as “satisfactory” or “poor,” reflecting uncertainty in market conditions.
  • Comparison with previous quarters: The percentage of experts rating the climate as “good” has fluctuated, showing no clear upward or downward trend.
  • Future expectations: 35% of experts anticipate improvement in the next 12 months, a slight increase from the current sentiment.
  • Regional influences: The survey suggests that market challenges in Western Europe and consolidation in the U.S. contribute to mixed expectations.
  • Impact of trends: No single factor, such as AI, regulatory shifts, or expansion into new markets like LatAm, is seen as significantly influencing industry sentiment.

Development of the assessment of the current industry climate – Q4 2024

The evaluation of the business climate over different quarters reveals fluctuating sentiments, with no clear trend toward improvement or decline.

  • Long-term trend: The industry has experienced periods of optimism and downturns, making it difficult to predict future stability.
  • Recent quarter performance: Compared to Q3 2024, the percentage of positive ratings slightly declined, remaining in line with previous quarters.
  • Lack of a dominant trend: No major factor has consistently influenced market sentiment, suggesting that industry conditions remain unpredictable.
  • Satisfaction levels: The “satisfactory” category remains the most stable, indicating that while conditions are not ideal, they are not deteriorating significantly.

Development of the assessment of the future industry climate – Q4 2024

Future expectations show a slightly higher percentage of optimism compared to the current business climate, though uncertainty persists.

  • Increase in positive outlook: 35% of experts foresee an improvement in the next 12 months, compared to 34% rating the current climate as “good.”
  • Historical comparison: Seasonal trends suggest that business climate optimism typically declines in winter before recovering in later quarters.
  • Western Europe’s impact: The survey’s focus on this region, known for regulatory complexity and market saturation, may contribute to more conservative outlooks.
  • Trend in expectations: While the future business climate rating (2.19) is slightly lower than the current rating (2.24), the gap remains narrow.
  • Industry-wide uncertainty: The mixed sentiment suggests that while some growth is expected, no major shift in industry conditions is anticipated in the near term.

Development of the online gambling business climate – Q4 2024

A numerical evaluation of industry sentiment over time highlights ongoing fluctuations without a clear trajectory.

  • Rating scale analysis: Business climate assessments are scored from 1 (poor) to 3 (good), with both current and future estimates showing minor changes.
  • Quarterly variations: Throughout 2023 and 2024, ratings have oscillated, reflecting ongoing uncertainty rather than a sustained trend.
  • Future expectations: The projected future business climate rating of 2.19 is lower than the current 2.24, marking a shift in industry confidence.
  • Influencing factors: Market expansion in LatAm and regulatory challenges in the U.S. create a complex environment that affects confidence levels.
  • No clear long-term trend: The industry remains unpredictable, with fluctuating conditions making strategic planning challenging for market participants.

More info about this analysis: Online gambling industry climate (Q4 2024). Please find more data and the methodology applied in the current edition of the OGQ Magazine – www.quarterly.og-q.com. Also, find more content in our data section  www.ogqnews.com/category/data/.