In these analyses, the OGQ takes an in-depth look at the following topic: Operators with the broadest range of football betting offers – Q4 2025. The data research maps how wide operators go in football by counting available bets/markets across major leagues. Finally, it puts the focus on product breadth as a practical, customer-facing differentiator, not just a big total.

Overall benchmarking and ranking of online football betting offers – Western Europe focus – Q4/2025

This chart stacks the main football competitions to show how each operator’s total range is built up league by league.

• The average sits at 11,848 bets/markets, which works as a quick baseline for what “normal” breadth looks like in this Western Europe comparison.

• William Hill – UK is the clear top performer, standing out for strong coverage across multiple leagues rather than relying on one standout segment.

Overall number of Premier League bets/markets – benchmarking analysis Q4/2025

This chart narrows the lens to Premier League breadth, comparing operators on a straight, like-for-like basis.

• The average is 2,318 bets/markets, giving a useful point for judging who is truly above-market on Premier League range.

• William Hill – UK leads the top performers, with a visibly larger Premier League selection than the rest of the operators included.

Please find more data and the methodology applied in the current edition of the OGQ Magazine. Also, find more content in our data section.