The charts and analyses highlight the ranking and benchmarking of football betting offers by various operators in Western Europe.

  • William Hill – UK leads the market by offering the widest range of bets and markets across multiple leagues, setting the benchmark for others.
  • On average, 25,507 football bets/markets were offered across key leagues in the analysis.
  • In the Premier League, William Hill – UK topped with 11,558 bets/markets, compared to an average of 5,020.
  • Similarly, for the 1. Bundesliga, William Hill – UK led with 10,301 bets/markets, well above the average of 3,889.
  • Other key operators include Unibet, Expekt, and Betsson, but none matched William Hill’s comprehensive range.

Please find more data and the methodology applied in the current edition of the OGQ Magazine – www.quarterly.og-q.com