The analysis examines marketing cost benchmarks, highlighting YoY and QoQ growth rates and average marketing margins.
- YoY Growth: Marketing costs increased by an average of +8%, with Angler Gaming achieving the highest growth (+82%).
- QoQ Decrease: Costs dropped by -9% on average, with DraftKings showing a notable increase (+58%) and Churchill Downs a sharp decline (-71%).
- Diverse Trends: While most operators showed moderate growth, some experienced significant volatility.
- Marketing Margins: The average margin stood at 26%, with Rivalry leading at an impressive 72%. High Roller and Spain (DGOJ) followed with margins of 38%.
Please find more data and the methodology applied in the current edition of the OGQ Magazine – www.quarterly.og-q.com.