In these analyses, the OGQ takes an indepth look at the following topic: Quarterly marketing costs growth rates (YoY) of online gambling operators – Q3/2025. The data research focuses on how marketing expenses relate to net revenues and how spending develops over time. It benchmarks operators using comparable cost definitions to highlight differences in intensity and growth dynamics. Together, the charts provide a structured view of competitive pressure in marketing investments.

Marketing margins – Q3/2025

This chart shows marketing costs as a percentage of net revenues for selected online gambling operators in Q3/2025. It highlights clear differences in how heavily companies rely on marketing to drive growth.

  • Average marketing margin sits at a solid level, showing marketing remains a major cost component across the analysed operators.

  • Top performers are led by Zeal, followed by DraftKings and Betr AUS, each committing a notably high share of revenues to marketing.

  • Closely grouped operators such as Super Group and Betsson show similar margin levels, pointing to comparable approaches to marketing investment.

  • Lower margins among some brands suggest tighter cost control or a stronger focus on operational efficiency.

Quarterly marketing costs growth rates (YoY) of online gambling operators – Q3/2025

This chart benchmarks year-on-year changes in marketing costs across leading online gambling operators. It reveals a wide spread between rapid expansion and sharp pullbacks.

  • Average YoY growth shows marketing spend increased strongly overall, underlining continued competition for customer acquisition.

  • Top growth rates are clearly led by Betr AUS, whose marketing costs surged dramatically compared to the previous year.

  • Moderate increases across several operators point to controlled scaling rather than aggressive expansion.

  • Negative growth cases such as Rivalry reflect significant cutbacks, signaling strategic resets in challenging conditions.

More info about this analysis: Quarterly marketing costs growth rates (YoY) of online gambling operators – Q3/2025. Please find more data and the methodology applied in the current edition of the OGQ Magazine. Also, find more content in our data section.