In these analyses, the OGQ takes an in-depth look at the following topic: Quarterly marketing costs growth rates (YoY) of online gambling operators – Q4 2024. The data research covers marketing cost growth rates compared to the previous year and quarter, along with marketing margins as a percentage of net revenues. It provides benchmarking among several operators to highlight industry trends and individual performance differences. The findings aim to offer better comparability across operators by including affiliate costs where possible.
Quarterly marketing costs growth rates (YoY) of online gambling operators – Q4 2024
Average marketing costs rose by 15% YoY, but performance among operators varied significantly.
- Average growth in marketing costs across operators was +15%, while the median growth was slightly higher at +18%.
BlueBet AUS showed the highest marketing cost growth with a massive +65% YoY increase.
Churchill Downs posted the lowest performance, experiencing a -22% decrease in marketing costs YoY.
Operators like DraftKings and Rush Street Interactive also showed strong positive growth, with around +25%.
Marketing margins – Q4/2024
Marketing margins varied strongly among operators, with an average marketing margin of 17% in Q4 2024.
The average marketing margin among the analyzed operators stood at 17%, and the median margin was 18%.
PointsBet non-US achieved the highest marketing margin at 30%, the best performer in this comparison.
DraftKings and SuperGroup ex-US also ranked high, with marketing margins of 26% and 22% respectively.
Midfield operators, like BlueBet AUS and Betsson, posted 18% margins, close to the average.
Companies like Angler Gaming and Churchill Downs recorded very low marketing margins at 3% and 1% respectively.
More info about this analysis: Quarterly marketing costs growth rates (YoY) of online gambling operators – Q4 2024. Please find more data and the methodology applied in the current edition of the OGQ Magazine. Also, find more content in our data section.
powered by