River Plate just kicked off a new era. The club has signed Betano as its new front-of-shirt sponsor. This Betano River Plate partnership begins immediately and marks a big move for both sides.

• River Plate and Betano, owned by Kaizen Gaming, announced a multi-year sponsorship deal. Betano becomes the club’s principal sponsor and will appear on the front of the team’s shirt. The deal starts this season and reinforces Betano’s commitment to Argentina.

• Betano only launched in Argentina a year ago but has already made a name for itself. The platform has grown through local sponsorships, social responsibility projects, and market reach. This Betano River Plate partnership fits their strategy to grow in Latin America.

• River Plate sees the agreement as part of its long-term global expansion plans. The club aims to boost revenues and build alliances with international brands. The partnership reflects River’s push for innovation and global visibility.

• River Plate President Jorge Brito praised the deal’s alignment with both parties’ global goals. He highlighted Betano’s presence in 19 markets and its ties to major tournaments like the Copa América 2024 and the Torneo Betano. “We’re excited to welcome Betano to the River Plate family,” he said.

• Stefano Di Carlo, River’s General Secretary, said the agreement is part of a broader club strategy. He noted it confirms River Plate’s strong brand value and appeal to major sponsors. The club’s 120+ years of history helped secure Betano’s confidence.

• Kaizen Gaming’s CCO Julio Iglesias emphasized shared values and ambition with River Plate. He said Betano was drawn by River’s massive fan base and passion for football. “We knew we had found a partner who shared our drive to set the highest standards,” he added.