In these analyses, the OGQ takes an in-depth look at the following topic: SEO benchmarking for betting-related keywords – Colombia – top operators in Q3 2025. The data research examines how leading betting and casino operators perform in Colombia’s Google rankings based on around 20–30 keywords per segment.

SEO benchmarking for betting-related keywords – Colombia – top operators in Q3/2025

Rushbet leads Colombia’s betting SEO performance, taking the top spot across 23 betting-related keywords and setting the benchmark for digital visibility.

• Rushbet scored 100, ranking first for 30% of the analyzed keywords and maintaining the highest overall visibility across the betting category.

• Bwin ranked second, reaching 17% of top positions and 9% in second rank, showing a stable and effective SEO footprint.

• The average SEO score among the ten listed operators indicates that few brands achieve strong Google visibility, underscoring Rushbet’s clear dominance.

SEO benchmarking for casino-related keywords – Colombia – top operators in Q3/2025

Rushbet also dominates the casino SEO rankings, holding the highest normalized score and outperforming all competitors across 23 casino-related keywords.

• Rushbet reached a score of 100, ranking first for 35% of all keywords, confirming its leadership in Colombia’s casino search visibility.

• Wplay followed with a score of 64 and 17% top rankings, cementing its position as the nearest casino-focused competitor.

• Bwin achieved 24 points, ranking third overall but showing a wide gap to the leading two brands.

• Average rankings across the lower half of the list remain modest, highlighting how only a handful of operators sustain strong casino SEO traction.

More info about this analysis: SEO benchmarking for betting-related keywords – Colombia – top operators in Q3 2025. Please find more data and the methodology applied in the current edition of the OGQ Magazine. Also, find more content in our data section.