In these analyses, the OGQ takes an in-depth look at the following topic: SEO performance the Czech Republic during Q1 2025. The data research compares how gambling operators rank in local Google searches for betting- and casino-related keywords. SEO scores are normalized, highlighting the best-performing brands in online visibility for the Czech market.

SEO benchmarking for betting-related keywords – Czech Republic – top operators in Q1/2025

This chart ranks online gambling operators by their SEO strength for betting-related keywords in the Czech Republic. Fortuna leads the pack with a perfect SEO score, followed by Tipsport and Sazka.

  • Fortuna ranks first with a perfect score of 100, showing clear dominance in betting-related Google rankings. For 17% of the analyzed keywords, Fortuna was able to take the first rank (35% rank 2).

  • Tipsport and Sazka follow with 84 and 63, maintaining high but notably lower visibility than Fortuna.

  • Operators like Betano and Chance trail with scores of 22 and 12, showing limited SEO impact.

  • Bet365, William Hill, and others are near the bottom, indicating minimal presence in local Czech search.

  • The wide score range shows intense competition at the top and sharp drop-offs further down.

SEO benchmarking for casino-related keywords – Czech Republic – top operators in Q1/2025

This chart evaluates how casino operators rank for SEO visibility in the Czech Republic. Sazka takes the clear lead, while the rest of the field is far behind.

  • Sazka dominates with a score of 100, holding top ranks for nearly one-third of casino-related keywords. For 32% of the analyzed keywords, Sazka was able to take the first rank (9% rank 2).

  • GameTwist and Fortuna follow with 24 and 18, showing moderate search visibility.

  • SynotTip, Forbes Casino, and Betano rank in the 8–10 range, indicating niche-level SEO performance.

  • Tipsport, Apollo Games, and Kingsbet all score 1 or 2, revealing weak or almost no casino SEO strength.

  • The sharp contrast in scores confirms Sazka’s strategic focus and strong positioning in the casino vertical.

Please find more data and the methodology applied in the current edition of the OGQ Magazine – http://www.quarterly.og-q.com. Also, find more content in our data section https://www.ogqnews.com/category/data/