Soft2Bet has released its 2024 Growth Report, highlighting a doubling of EBITDA year-on-year. The company also expanded its footprint with new licenses.
Market growth and doubled EBITDA
- In 2024, Soft2Bet secured key licenses in regulated markets like Ontario, Mexico, and Sweden. It expanded its B2C operations in Sweden with three new licenses while gaining B2B licenses in Greece and Romania.
- The company made progress in entering the U.S. market, focusing on New Jersey as a first step in North America. Soft2Bet also announced plans to enter Spain.
- Two turnkey deals were finalized in Mexico and Nigeria, enhancing its international reach. The company also secured a MEGA partnership with a European operator.
- Soft2Bet reported doubled EBITDA for 2024.
Product innovation driving growth
- Enhancements to its Motivational Engineering Gaming Application (MEGA) boosted player engagement and operator results. MEGA became a standalone tool for gamification, increasing NGR by 65%, ARPU by 45%, and deposits by 50%.
- Soft2Bet launched AI-driven tools to personalize game recommendations and promotions, strengthening user retention.