Soft2Bet is making moves in Greece with the official launch of ElaBet.gr. This expansion reinforces the company’s commitment to regulated markets. The Soft2Bet Greece launch introduces localised gaming with exclusive content and gamification features.
ElaBet.gr has secured a Greek operating licence, ensuring compliance with the Hellenic Gaming Commission’s standards. The platform is tailored to the Greek market, enhancing player engagement.
The new brand features Greek-speaking live casino tables and three exclusive games inspired by Greek mythology: Gates of Hades, River of Styx, and Medusa’s Madness. These games aim to resonate with local players.
Soft2Bet’s award-winning gamification mechanics power the platform, offering a mission-based experience to boost engagement and retention. This aligns with the company’s strategy of combining compliance and innovation.
The company has a strong presence in multiple regulated markets, including Sweden, Denmark, Romania, Malta, Ontario, and Mexico, with a New Jersey licence application currently in progress.
Founder and CEO Uri Poliavich stated, “We are setting a new benchmark for the gaming industry in Greece. By responding to both regulatory expectations and market demands, we are confident our gamification-driven approach will redefine the player experience.”
The launch of ElaBet.gr is part of Soft2Bet’s wider European expansion strategy, showcasing its ability to localise and innovate in competitive markets. The company aims to strengthen its global footprint while delivering unique gaming experiences.
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