Soft2Bet is gearing up to showcase its turnkey iGaming solutions and innovative gamification features at ICE 2025 in Barcelona. From January 20-22, they will host workshops, meet partners, and share insights on how to boost player engagement. Here’s what attendees can expect at Stand 2C30:
- Showcase highlights: Soft2Bet will present its turnkey solutions designed to help B2B partners differentiate in the iGaming market. These solutions focus on increasing lifetime values (LTV) through personalization and comprehensive product portfolios. Both off-the-shelf and bespoke packages ensure flexibility for operators.
- Gamification workshop: On January 21 at 2 PM, Ben Scopbie-Trumper will lead the workshop, “Gamification: what’s next?”. The session will explore MEGA’s gamification mechanics and their role in boosting engagement, screentime, and revenue. Attendees will gain insights into sustainable business models tailored for long-term growth.
- Technology integration: MEGA’s gamification options are easy to implement through an API-led integration process. These tools are designed to enhance customer retention using data-driven insights. Operators can expect smoother workflows and optimized engagement strategies.
- Regulatory achievements: Over the past year, Soft2Bet secured licenses in markets like Mexico, Ontario, Sweden, Greece, and Romania. This expansion was paired with launching brands in these regions and extending technology services for local operators. Plans for further market entries are already underway for 2025.
- Future markets: Soft2Bet aims to expand into New Jersey and Spain in 2025, targeting these key growth regions. Their focus remains on delivering localized and high-performing solutions for operators in these strategic areas.
- Executive insights: Martin Collins, Chief Business Development Officer, highlighted the company’s focus on commercial growth and regulatory progress in 2024. He noted that their objectives have been exceeded and emphasized the importance of the upcoming MEGA workshop.