SOFTSWISS has released its 2025 report on iGaming in Brazil, providing an in-depth look at the newly regulated market. With new licensing requirements and compliance measures in place, operators must adapt to a structured legal framework. The report explores market trends, player preferences, and key regulatory updates shaping the future of Brazil’s iGaming industry.

  • Brazil’s iGaming market is set for rapid expansion, with projections estimating a USD 10 billion valuation by 2029. Strict regulations now govern licensing, player protection, and taxation. Compliance with Law No. 14.790, enforced since 2023, is mandatory for all operators.

  • The Secretariat of Prizes and Bets (SPA/MF), established in 2024, oversees industry regulation. Only licensed operators can legally offer online gaming services as of January 2025. Businesses must adhere to local ownership rules and strict financial reporting standards.

  • Security requirements include ISO 27001 certification, domain registration under “bet.br,” and storing player data within Brazil. These measures ensure a secure and transparent gaming environment for both operators and players.

  • Market research highlights strong digital adoption, with over 86% of Brazilians using the internet. Mobile penetration exceeds 97%, making mobile-first gaming and payment solutions like PIX crucial for success.

  • Brazilian player trends indicate a preference for sports betting and online casino games.

  • Localisation strategies such as Portuguese-language platforms and region-specific promotions enhance engagement.

  • Advertising and financial transactions are subject to strict regulations. Operators must comply with marketing restrictions and adhere to the latest payment policies set by Brazilian authorities.

“The regulation of Brazil’s iGaming market has been one of the most significant industry milestones in recent years,” said Dario Leiman, Head of Business Development in Latin America at SOFTSWISS.

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