This study identifies the most prominent gambling websites across betting and casino-related affiliate websites in Western Europe.

  • Overall Leaders: Bet365 and LeoVegas dominate affiliate rankings across betting and casino categories.
  • Country-Specific Trends: Local brands like Bwin and Novoline in Germany and Betsson in Sweden take prominent spots.
  • Betting Sites: Bet365 leads the betting category, featured on 90% of analyzed affiliate sites.
  • Casino Sites: LeoVegas emerges as the top casino operator, present on 71% of casino-focused sites.
  • Affiliate Variance: Rankings vary significantly by country due to local preferences and affiliate dynamics.

 

Casino-specific affiliate benchmarking – West Europe – Q4/2024

Insights into top casino advertisers on affiliate websites in Spain, the UK, Sweden, and Germany.

The analysis ranks casino operators based on their presence on affiliate websites in Western European countries.

  • Spain: LeoVegas leads with 81% affiliate site coverage, followed by Luckia and Betway.
  • United Kingdom: Bet365 and Betway dominate with significant visibility on casino-related affiliates.
  • Sweden: LeoVegas and Betsson top the rankings, each present on more than 75% of affiliate sites.
  • Germany: Novoline and NetBet emerge as leaders, reflecting local market preferences.
  • Regional Insights: LeoVegas demonstrates strong cross-country performance, leading in multiple markets.

 

Betting -specific affiliate benchmarking – West Europe – Q4/2024

The analysis ranks betting operators based on their presence on affiliate websites in Western European countries.

  • Spain – The analysis was based on 57 affiliate websites that made it into Google’s local top 50 search results for 20-30 betting-related keywords. Bet365, Codere, and LeoVegas are leading this ranking.
  • UK – The analysis was based on 110 affiliate websites that made it into Google’s local top 50 search results for 20-30 betting-related keywords. Bet365, Betfred, and Unibet are leading this ranking.
  • Sweden – The analysis was based on 92 affiliate websites that made it into Google’s local top 50 search results for 20-30 betting-related keywords. Betsson and Unibet are leading this ranking.
  • Germany – The analysis was based on 61 affiliate websites that made it into Google’s local top 50 search results for 20-30 betting-related keywords. Bwin, Bet365, and Betway are leading this ranking.

Please find more data and the methodology applied in the current edition of the OGQ Magazine – www.quarterly.og-q.com.

More related data can be seen in our data section.

Casino-specific affiliate benchmarking – West Europ