This time we present a chart showing the top gambling advertisers on affiliate websites in the US. DraftKings leads for the betting segment and BetMGM does for casino.
Betting-specific affiliate benchmarking
The analysis was based on 83 affiliate websites that made it into Google’s local top 50 search results for 20-30 betting-related keywords. DraftKings leads this ranking and is featured on 94% of the betting-focused affiliates. Runner-ups are BetMGM and FanDuel.
Casino-specific affiliate benchmarking
The analysis was based on 46 affiliate websites that made it into Google’s local top 50 search results for 20-30 casino-related keywords. BetMGM leads this ranking and is featured on 74% of the casino-focused affiliate sites. Runner-ups are FanDuel and DraftKings.