Unibet becomes an official sponsor of the 2025 IIHF Ice Hockey World Championship.

  • Unibet’s sponsorship deal confirms its strong ties to ice hockey and its fanbase. The 2025 championship will be held in Sweden and Denmark. Unibet plans to offer tailored content and unique experiences for fans. Sweden will host the championship for the first time since 2013, making it a homecoming for the sport. Denmark’s involvement highlights its growing presence in the hockey world. Fans can expect thrilling games and a celebratory atmosphere across both nations.
  • Philip Lagström from Kindred Group shared the brand’s vision for fan engagement. He emphasized creating memorable moments through activations and exclusive content. Unibet aims to elevate the excitement of the tournament for everyone involved.
  • For Denmark, this is a major sporting milestone, having successfully hosted the event in 2018. Lars Gade Nielsen (General Manager for Kindred Group Denmark) highlighted Denmark’s role as underdogs but praised the passionate fan support. The event could shine a spotlight on Denmark’s rising NHL talent.
  • Fans already have access to odds for the championship through Unibet’s app and website. Current favorites include Sweden at 3.50 and Canada at 4.00, with Denmark at 151.00. As the tournament nears, odds will continue to shift, adding another layer of excitement.