Yggdrasil has launched its full slot games lineup across several Bally’s UK platforms. This means players on sites like Virgin Games, Jackpotjoy, and Bally Casino get access to Yggdrasil’s biggest hits. The Yggdrasil Bally’s partnership is aimed at growing both brands in the UK market.

• Bally’s now offers popular Yggdrasil games, including the full Vikings series and recent new releases. Players can also enjoy Yggdrasil’s Game Engagement Mechanics (GEMs), such as the DoubleMax™ feature, which is available across many titles. These mechanics are designed to boost player engagement and entertainment.

• The deal also brings games from Yggdrasil’s YGG Masters program to Bally’s sites. Titles like 7×7 Zeus and Big Bucks Bison 10k Ways are now part of the expanded slot portfolio. These partner games are developed by independent studios under Yggdrasil’s umbrella.

• The move strengthens Yggdrasil’s position in the regulated UK gaming market. It follows a series of expansion moves targeting key international markets. The Yggdrasil Bally’s partnership fits within a wider strategy of brand growth and player reach.

• Yggdrasil’s Chief Commercial Officer, Jose Simon, said the partnership “reinforces a strong commercial start to the year.” He emphasized the goal of delivering “best-in-class content” to a wider audience. Bally’s large UK player base provides a major boost for visibility.

• Bally’s Head of Product Operations, Dezso Pazmany, highlighted the quality of Yggdrasil’s content. He noted the alignment between Bally’s strategy and Yggdrasil’s offerings. “This partnership allows us to bring a vast collection of well-established and highly regarded content to our online casinos,” he said.

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