BETBY continued its positive momentum during the first half of 2026. BETBY sportsbook growth was driven by higher player activity, expanding operator partnerships and new product launches. The supplier also benefited from increased betting during the FIFA World Cup.

  • BETBY reported a 42.7% year-on-year increase in sportsbook Gross Gaming Revenue (GGR) during H1 2026. The number of active players across its partner network rose by 47%, while total bets increased by 21.2%. The figures reflect continued BETBY sportsbook growth across both existing and new operator partners.
  • During the period, the supplier expanded its product portfolio with several new launches. BETBY introduced BETBY Predictions, described as the industry’s first fixed-odds prediction markets feed, creating a new betting category for operators. It also launched Stories, an interactive content feature integrated directly into the sportsbook.
  • The FIFA World Cup boosted betting activity during the final three weeks of June. According to the company, the tournament generated strong volumes across its partner network. The event also demonstrated the scalability of the sportsbook platform during a major global sports event.
  • Betby Games, the company’s proprietary esports betting feed, also continued to grow. GGR increased by 28% year-on-year, while active players rose by 46% and total bets were up 14.8%. The results further supported BETBY sportsbook growth across its wider product offering.
  • Chief Executive Officer Leonid Pertsovskiy said: “After a strong first quarter, we are pleased to see that the positive trend continued throughout the first half of the year.” He added that new products, including BETBY Predictions, Stories and the continued development of Betby Games, remain part of the company’s strategy for H2 2026.

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