Aston Villa and Kaizen Gaming have extended their Aston Villa Betano partnership for another three years. The deal runs until the end of the 2028/29 season, with Betano becoming the club’s Official Sleeve Partner. Both sides will continue working on fan engagement and community initiatives.

• The partnership began in 2024 when Betano became Aston Villa’s Principal Partner. Since then, the club has won the UEFA Europa League, returned to the UEFA Champions League and expanded its global profile, while Kaizen Gaming grew Betano to 20 regulated markets.
• The Aston Villa Betano partnership has also focused on community projects. Betano gave up its shirt branding to highlight Acorns Children’s Hospital and the Aston Villa Foundation during the UEFA Europa League final and stepped aside again during Villa’s 150th anniversary celebrations so the club could wear a commemorative shirt.
• The new agreement will keep the two organisations together until 2029. Aston Villa’s President of Business, Francesco Calvo, said: “It is fantastic news that we will be continuing our partnership with Kaizen Gaming.” The Aston Villa Betano partnership will continue to support fan experiences, community programmes and responsible betting initiatives.

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