Championship club Burnley FC has named betTOM its Official Betting Partner for the 2026/27 season. The betTOM Burnley partnership covers both the men’s and women’s first teams. The deal also gives the operator branding at Turf Moor.

• betTOM’s logo will appear on the back of the men’s and women’s first-team shorts across all three kits. The brand will also feature in the dugouts and technical areas at Turf Moor. The agreement covers the rest of the 2026/27 season.
• The betTOM Burnley partnership will include activities for adult supporters. Burnley plans competitions, prizes, giveaways and community initiatives alongside safer gambling messaging. “We look forward to working with Paul, Charlie and the wider betTOM team,” Burnley Senior Commercial Manager Alister Burn said.
• betTOM is a UK betting and gaming operator headquartered in East Sussex. The company received its UK Gambling Commission remote licence in 2024 and launched in May 2025, with operations focused on the UK.

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