Alea has selected FIRST.bet as its exclusive sportsbook technology provider. The Alea FIRST.bet partnership adds sports betting to Alea’s casino aggregation business. The agreement expands the services available to Alea’s operator network.

• FIRST.bet’s sportsbook will be integrated into Alea’s platform. Operators will be able to access sports betting alongside Alea’s casino content. FIRST.bet provides sportsbook technology, trading and engagement tools.
• Alea said its operators have shown growing demand for sportsbook services. The company has expanded beyond game aggregation with products including Alea Jackpot and Alea Pay. The Alea FIRST.bet partnership adds sportsbook to this range.
• FIRST.bet operates across Europe, Latin America and Africa. The supplier holds B2B licences in Malta and Sweden and provides managed sportsbook services. “For a lot of operators, casino and sportsbook already sit side by side,” Alea founder Alexandre Tomic said.
• Alea is a B2B iGaming technology supplier focused on game aggregation. Its platform connects online gambling operators with casino content from multiple game providers through a single integration.

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