Hard Rock Bet has signed on as a founding partner of Sport & State, the new US media platform created by Clay Travis. The Hard Rock Bet partnership covers sports and betting content across several media channels. Hard Rock Bet will also act as presenting sponsor and official odds provider.

• The agreement covers Sport & State’s programming, digital content and live events. Hard Rock Bet will be integrated into the platform from its launch. The deal also includes co-branded web and social content.
• Hard Rock Bet will provide odds for shows across the Sport & State network. This includes the betting-focused Bet The Board podcast and On Tilt. The Hard Rock Bet partnership therefore includes direct sportsbook integration into betting content.
• The deal also extends beyond Sport & State’s own channels. Hard Rock Bet will appear around The Clay Travis & Buck Sexton Show, which is carried by more than 550 US radio stations. Live events and fan experiences at Hard Rock properties are also planned.
• The first activation is scheduled for September 13 at Seminole Hard Rock Hotel & Casino Hollywood. Clay Travis will attend an NFL kickoff event alongside Jimmy Johnson and other guests. “Hard Rock Bet understood the vision for Sport & State right away,” Travis said.

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