BetMGM has signed a multi-year deal with NFL US team Minnesota Vikings in Canada. The BetMGM Vikings partnership covers sports betting and online casino. It also includes a Vikings-branded casino game.

• BetMGM becomes an official Minnesota Vikings partner in Canada. The operator can use Vikings branding for betting, casino and marketing activities. The agreement is focused on Canada.
• The BetMGM Vikings partnership includes the Vikings Big Kick LuckyTap casino game. Developed by Design Works Gaming, the game uses Vikings branding. It is available through BetMGM in Ontario and Alberta.
• BetMGM operates in Ontario and Alberta. It entered Ontario in 2022 and launched in Alberta in July 2026. “We are thrilled to welcome BetMGM as an official partner of the Minnesota Vikings in Canada,” said Vikings executive John Penhollow.

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