Fast Track has launched True Value, a tool for measuring the underlying value of player activity. Fast Track True Value uses completed gameplay rather than relying only on GGR. It is powered by the company’s Greco engine.

• True Value measures the value of play separately from the actual financial result. Short-term player wins or losses can have a strong impact on GGR. Fast Track True Value is designed to reduce this luck factor when assessing activity.
• The calculation covers game RTP and volatility, stake sizes, gameplay sequences and bonuses. Bonus terms and wagering requirements are also taken into account. This gives operators another way to assess players, offers and affiliates.
• Fast Track analysed 1.7 million sessions across several brands. Only 2.9% of individual sessions had GGR within 10% of their True Value, according to the company. In its random-sampling analysis, 250,000 sessions were needed before nine out of ten samples fell within that range.
• “GGR tells you what the money did. True Value tells you what the play was worth,” said Ed Dickerson, Director of Product at Fast Track. The company positions Fast Track True Value as a complement to GGR, rather than a replacement. The product is being shown at SBC Summit in Lisbon at stand A311.

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