Digitain has launched “We Know the Player”, a new concept built around its experience of player behaviour. The company says Digitain player understanding comes from more than two decades across different markets and products.

• The concept focuses on how players use and respond to gambling products. This includes decision-making, friction, personalisation and factors affecting engagement. Digitain says these insights feed into its technology and operator solutions.
• “We Know the Player” adds to Digitain’s existing “Built to Lead” positioning. Chief Sales Officer Ani Mkrtchyan said: “It is about knowing the person behind every interaction and using that knowledge to build better technology for our partners.” The company says Digitain player understanding is based on experience across different player journeys.
• Responsible gambling is also part of the concept. Digitain says player knowledge includes understanding risk and recognising when additional protection may be needed. The approach will be reflected across its product and technology ecosystem.

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