Enteractive has appointed Stephen Parry as Group CEO, effective 1 October 2026. The Stephen Parry Enteractive appointment follows several senior roles across the gambling industry. Co-founder Mikael Hansson moves to Executive Chairman.

• Parry joins Enteractive with experience at Flutter Entertainment, William Hill, Superbet and FDJ/Kindred. He will oversee the company’s operations and international development. His appointment took effect on 1 October.
• Hansson moves from CEO to Executive Chairman after co-founding Enteractive in 2008. He will remain involved in the company’s strategy. The management change separates the CEO and chairman roles.
• Enteractive provides player activation and reactivation services to gambling operators. The company says it works with more than 100 brands across 50 markets and employs around 250 people. The Stephen Parry Enteractive appointment comes as the business continues expanding internationally.

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