Merkur Bets has gone live with EveryMatrix’s omnichannel platform in Denmark. The Merkur Bets EveryMatrix launch covers retail sports betting as well as the operator’s online sportsbook and casino. Merkur Bets was rebranded from Cashpoint in September.

• EveryMatrix technology now powers more than 1,000 Merkur Bets sports betting terminals across over 230 shops in Denmark. The same platform also supports the brand’s online sportsbook and online casino. The launch followed a migration and integration process covering both retail and online operations.
• Denmark is the first market in a wider European rollout between Merkur Group and EveryMatrix. Merkur brands in Austria, Germany and Belgium are also scheduled to migrate to EveryMatrix technology. The Merkur Bets EveryMatrix project is designed to use one platform across these markets.
• Jonas Groes, Co-CEO of EveryMatrix, described Denmark as the start of the wider rollout. “Importantly, this is only the beginning,” he said. Further Merkur brands and markets are set to move to the supplier’s platform.

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