BetMGM has renewed its partnership with NHL star Connor McDavid. The BetMGM Connor McDavid partnership will continue to focus on responsible gambling. McDavid has been a BetMGM ambassador since 2022.
- Renewed agreement: McDavid will appear in BetMGM campaigns across TV, digital and social media. These will promote deposit limits, time-outs and self-exclusion tools. A third responsible gambling advertisement is planned.
- Campaign results: BetMGM reported a 27% year-on-year increase in accounts using deposit limits since December 2025. The BetMGM Connor McDavid partnership will reach additional audiences. McDavid said: “Keeping betting fun starts with betting responsibly.”
- About BetMGM: The operator is jointly owned by MGM Resorts and Entain and operates across 31 markets. McDavid is captain of the Edmonton Oilers and a three-time NHL MVP.
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