US sports prediction market operator Novig recorded USD 3.97 billion (ca. EUR 3.54 billion) in trading volume between 4 August and 19 October 2026, according to its official trading dashboard. See more details:
- Trading volume: Total trading volume reached USD 3.97 billion (ca. EUR 3.54 billion), averaging USD 51.5 million (ca. EUR 45.9 million) per day. Trading volume represents the value of contracts traded, not the operator’s revenue or gross gaming revenue (GGR).
- Record trading day: Novig recorded its highest daily trading volume of USD 196 million (ca. EUR 175 million) on 18 October 2026, during the NFL season.
- Market breakdown: Parlays accounted for 45% of total trading volume, while straight trades made up approximately 55%. Straight trades involve predicting a single sports outcome, while parlays combine two or more predictions, all of which generally need to be correct to win.
- Trading by sport: Parlays accounted for the largest share of trading volume at 45.1% (USD 1.79 billion, ca. EUR 1.59 billion), followed by American football at 26.9% (USD 1.07 billion, ca. EUR 953 million) and baseball at 16.7% (USD 662 million, ca. EUR 590 million). Tennis contributed 4.8%, while all remaining sports accounted for smaller shares. The individual sports figures exclude parlays (see exhibit below).
- Business model: Novig operates a sports prediction market regulated by the US Commodity Futures Trading Commission (CFTC). Users trade sports event contracts rather than placing traditional sportsbook bets.
- Currency note: EUR conversions use the previously established indicative exchange rate of USD 1 = EUR 0.8909, rounded. All EUR amounts are approximate.
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