ComeOn Group is stepping up its game with a new global sponsorship strategy. The aim? To tap into those raw, unforgettable “ComeOn! Moments” that make football what it is. And Denmark is where the action starts, with new deals signed across three local clubs.

• The ComeOn Group sponsorship now covers AC Horsens, HB Køge, and FC Fredericia. Fredericia just earned promotion to Denmark’s Superliga, making the timing ideal. These partnerships give ComeOn a stronger local presence as part of its broader expansion.

• The new strategy focuses on capturing the emotional highs of football,  those last-minute goals, big saves, and game-changing moments. ComeOn wants fans to associate its brand with those adrenaline-fueled experiences. It’s about getting closer to what fans already love.

• “This is more than just branding on a shirt,” said Efi Peleg, Chief Commercial Officer at ComeOn Group. “We’re here to build real partnerships with clubs and fans, the kind that last beyond the final whistle.”

• The push in Denmark reflects a wider commitment to both top-tier and grassroots football. By backing clubs at different levels, ComeOn is investing in the sport from the ground up. It’s also a smart way to build community trust and loyalty.

• This sponsorship move is tightly linked to ComeOn’s own tech, a custom-built sports betting platform. It’s designed to be more personal, safer, and tuned into the way fans actually watch and bet on games. The idea is to blend live football energy with seamless online interaction.

• There’s more to come, too. The Group is planning regional campaigns, fan events, and new club deals. All of it feeds into a long-term plan that connects sport, tech, and community.

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