Rabona is teaming up with SSC Napoli in a new long-term deal starting July 2025. The sportsbook brand will become the Official Regional Betting Partner of the Italian champions. This move puts SSC Napoli betting partner Rabona in the spotlight at a key moment for both brands.
The partnership follows Napoli’s 2024-25 Serie A title, their fourth in history. Rabona gains access to a global football brand with strong fan loyalty. It’s a big brand play for Rabona as it grows in the European betting space.
Napoli’s Leonardo Giammarioli said the deal “brings us even closer to the millions of Napoli fans across Europe.” He highlighted Rabona’s innovation as key to the partnership. Both sides aim to create new digital experiences for supporters.
Rabona said the club partnership is deeply personal. “Just look at the name of our brand,” the company said, referencing the football move tied to Napoli’s history. Their goal is to help fans connect with players and moments through tech.
Interactive features are central to the plan, including live Q&A sessions with players. Fans will also see exclusive betting offers linked to club milestones. Rabona’s digital tools are designed to create active, two-way engagement.
The deal includes behind-the-scenes content distributed via Rabona and Napoli channels. Rabona will also run localized campaigns across European markets. These will be aimed at boosting fan connection and brand recognition.
The collaboration will focus on tech-first brand-building over simple ad placements. Both sides want to build value with activations that respect the sport. Rabona plans to use its digital strengths to deliver measurable results.
The campaign slogan “Be Napoli. Play with Rabona.” sums up the spirit of the deal. It’s about tapping into club identity and fan passion through smart digital ideas. Fans can visit Rabona.com for more details and activations.
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