DATA.BET has struck a deal with Odds Reactor to deepen its sportsbook content integration and strengthen betting coverage across Europe. The move gives Odds Reactor access to over 50,000 monthly sporting events and a wide variety of betting markets. With the integration now live, both companies are set to offer faster, broader, and more flexible sportsbook services.

• The partnership adds 50+ sports and 1,000+ betting markets to Odds Reactor’s offering. Through DATA.BET’s data-driven setup, content now includes official sources, one-second bet delays, and 93% market uptime.

• Integration was done in just three months, using a plug-and-play API. Minimal engineering support was needed, helping Odds Reactor get up and running with little friction.

• DATA.BET’s sports catalog spans major leagues like the Premier League and NBA, but also includes lesser-known events. That mix allows Odds Reactor to deliver content that fits both global and local market needs.

• The new Bet Builder tool, now live for football and hockey, is also part of the deal. It gives operators the ability to offer custom bet combinations, such as Player Props and other user-specific picks.

• “This partnership with Odds Reactor represents a successful deployment of our classic sports offering,” said Otto Bonning, Head of Sales at DATA.BET. “Our solid tech stack made it possible to roll out quickly and support a wide range of operators.”

• Samuel Ahonen, Operations Manager at Odds Reactor, said the collaboration brings together both companies’ strengths in content and trading. He confirmed plans to expand into more sports and continue improving the tech stack.

• Odds Reactor now benefits from DATA.BET’s AI-backed odds feed and around-the-clock support. The goal is to sharpen pricing models, improve player profiling, and react faster to market shifts.

Please find more news here.