ATG net gaming revenue took a step back in the first half of 2025. The dip mainly came from higher gambling tax costs and weaker casino results. Still, ATG kept its customer base steady and is gearing up for new launches later this year.

• Net gaming revenue landed at SEK 2.6 billion, down 5% from last year. Horse racing, the company’s biggest area, dropped 5%, while casino fell 13%. Sports betting was the only bright spot, edging up by 3%.

• Total revenue also fell 5% to SEK 2.9 billion. Despite this, the number of active players held firm at around 1.4 million. ATG stressed that keeping customers engaged and supporting safe play remains central to its strategy.

• “Reduced revenue and significantly increased costs for increased gaming tax are the strongest contributing factors to the deteriorated result,” said CFO Lotta Nilsson. She underlined that the business is focused on balancing efficiency with growth.

• Overall costs reached SEK 2.2 billion, about 1% higher than last year. Gambling tax alone was SEK 627 million, rising SEK 105 million after the rate increased from 18% to 22% in mid-2024. Excluding tax, costs actually fell by SEK 47 million thanks to efficiency drives.

• Operating profit came in at SEK 671 million, a drop of SEK 170 million compared to last year. The operating margin slipped to 23% from 27% in 2024. At parent company level, earnings before owner transactions reached SEK 992 million, equal to 34% of total revenue.

• On the responsible gambling side, ATG said 234,000 Swedish players had taken a self-test. Of those, 89% were considered “green” customers, and 83% of turnover came from this group—both numbers improving year-on-year.

• Looking ahead, ATG plans to keep its wide customer base through new product development. Nilsson said a new horse racing game, V85, will launch this autumn on Saturdays, adding fresh content to its core offering.

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