BETBY is set to roll out a big update to its AI-driven sportsbook toolkit, BETBY AI Labs, at SBC Summit Lisbon 2025. The refresh focuses on betting tips, personalization, and entertainment content, showing how AI can make sports betting more responsive and engaging.
BETBY’s betting tips tool now covers 40,000 monthly events across a mix of sports and esports in 25 languages. For the first time, it will offer live betting tips, which update instantly during matches. This means players will get advice based on what’s happening in the game, not just pre-match stats.
The company is also moving away from focusing only on standard markets like 1×2. Instead, BETBY is putting more weight on combined markets such as “1×2 & Total,” which drive higher margins for operators. Paired with live betting tips, these markets keep players more engaged.
Personalization has been given a major lift, with a new engine that adapts instantly to each bet as it’s placed. By blending individual preferences with hourly, daily, and weekly trends, operators gain a sharper tool for retention. For players, it means recommendations that feel much more relevant to their activity.
The entertainment feed has expanded beyond just producing markets for TV, films, games, and news. It now tracks live developments, keeping odds accurate and automating settlements in real time. BETBY sees this as the first step towards fully automated entertainment markets.
Risk management also gets an upgrade, with BETBY’s AI system now spotting the top 15% of high-risk players with 99.99% accuracy. This helps operators protect their ecosystems while keeping betting secure. The combination of precision and speed is pitched as a key differentiator for BETBY AI Labs.
“With these upgrades, AI Labs enters an entirely new phase,” said Danil Emelyanov, Head of BETBY’s AI Labs. “We are not only increasing coverage and efficiency but also pioneering features such as live betting tips and automated entertainment markets.”
BETBY will present the new features at SBC Summit Lisbon 2025. Visitors can check them out first-hand at stand C110, where the supplier will showcase its wider sportsbook offering.
Please find more news here.