LiveScore Group has announced a new partnership with X and xAI. The move combines X’s live content and xAI’s AI technology to merge sports media and betting into one experience. With more than 100 million users globally, LiveScore aims to deliver faster, more interactive and more personalised ways for fans to follow sport.

• LiveScore will use X’s live feeds and data to capture fan sentiment, conversations and breaking sports news in real time. This content will feed directly into LiveScore and LiveScore Bet, creating more engaging and responsive coverage.

• New fan features will include sharing bet-slips and predictions on X, turning betting into a more social and connected experience. This approach links sports conversations with wagering activity in a single space.

• LiveScore Bet will adopt smarter trading models that react instantly to live events and fan discussions. These upgrades are expected to boost bettor engagement while offering more relevant betting options.

• xAI will deliver personalisation tools, predictive insights and AI-driven recommendations. This will allow LiveScore to tailor news, content and betting opportunities to each fan’s preferences.

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