FanDuel has signed a new multi-year deal with Amazon that puts the sportsbook front and center on NBA and WNBA games streamed through Prime Video. The FanDuel Amazon partnership will give basketball fans a chance to track their bets in real time and follow live odds while watching. NBA on Prime analyst Blake Griffin is also stepping in as a brand ambassador for the rollout.
FanDuel is now the official odds provider for NBA and WNBA coverage on Prime Video. This gives the operator direct visibility inside Amazon’s live sports programming, where viewers will see dynamic betting integrations during broadcasts.
A new bet tracking feature lets fans connect their FanDuel account to Prime Video. Once linked, live NBA games will display active wagers, show updates in real time, and track whether bets are winning or losing as the game progresses.
For those who want even more context, Amazon is introducing “Odds View” on supported devices. This mode displays a rotating feed of betting lines, spreads, props, and parlays to show how the action on court connects to sportsbook markets. Betting itself won’t happen directly on Prime Video.
Blake Griffin, part of the NBA on Prime broadcast team, will serve as a face of the FanDuel Amazon partnership. He’ll appear in campaigns, social media content, live events, and on-air features, bringing his personality into FanDuel’s basketball promotions.
Both companies highlighted responsible gaming as central to the launch. The new features are optional and can be turned off anytime. FanDuel continues to provide tools and resources designed to help fans set limits and keep wagering safe and entertainment-focused.
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