The UK Gambling Commission has introduced new deposit limit rules to help players set clearer and more consistent financial controls. The regulator says the updates will make it easier for customers to understand and manage their gambling budgets. The new framework will be rolled out in stages through mid-2026.

• From 30 June 2026, all online operators must let customers set a deposit limit that only measures how much money they pay into their account. Other limits, such as loss or withdrawal-based ones, may be offered but cannot be labelled as “deposit limits.”

• The rules aim to remove confusion by standardising how operators define and communicate deposit limits. The change applies across all licensed online gambling operators in Great Britain.

• Beginning 31 October 2025, all gambling businesses must prompt new customers to set a financial limit before their first deposit and make it simple to review or adjust later.

• Operators must remind players every six months to review their account activity and spending, supporting greater consumer control over gambling behaviour.

• The Commission also requires sites to offer limit-setting tools directly from home and deposit pages, keeping the number of clicks to a minimum to improve usability.

• Customers who choose to lower their financial limit must have that change actioned immediately by the operator, without delay.

• The regulator says the aim is to “empower consumers to have greater awareness and control over their gambling,” according to Helen Rhodes, Commission Director of Major Policy Projects.

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