The Orlando Magic have teamed up with Hard Rock Bet, officially naming it the team’s first-ever sportsbook partner. As Florida’s only legal sportsbook, Hard Rock Bet will work with the Magic to bring fans closer to the action through unique rewards, in-arena experiences, and digital content. The deal underlines how major sports teams are increasingly embracing sportsbook tie-ins to boost fan engagement.

• A key part of the partnership is a branded Hard Rock Bet Sportsbook space at the Kia Center, giving fans a dedicated area to connect with the brand. The sportsbook will also appear across digital signage and have permanent branding on both baskets during home games, ensuring strong in-arena visibility.

• J.T. McWalters, the Magic’s Senior Vice President of Global Partnerships, said the team’s goal was to “enhance the fan experience no matter where you are – at the Kia Center, at home or anywhere else.” He added that Hard Rock Bet’s integration mirrors what other professional teams are doing to connect more deeply with their fan bases.

• Fans can join the free Hard Rock Bet Magic Club through the sportsbook app to unlock special offers, themed events, and exclusive “money can’t buy” experiences. These include behind-the-scenes access, rewards, and promotional tie-ins across the Magic’s social media channels.

• Nick Menas from Hard Rock Bet said the company is focused on “putting Magic fans at the center of the action,” adding that the team has already become one of the most-bet NBA franchises on the platform this offseason. While financial details of the deal weren’t disclosed, sources confirm it’s a multiyear agreement aimed at deepening fan engagement across Florida.

Please find more news here.