Kambi Group has signed a new turnkey sportsbook partnership with Dutch operator Betnation. The multi-year deal marks Kambi’s latest move to expand in the Netherlands’ regulated online betting market. Betnation plans to grow beyond online casino gaming by using Kambi’s proven sports betting technology and services.

• Kambi’s Turnkey Sportsbook partnership will provide Betnation with an end-to-end betting platform covering everything from trading and odds to risk management and compliance. The deal gives Betnation full access to Kambi’s tech stack and betting engine. Both parties aim to deliver a strong, compliant sportsbook experience for Dutch players.

• Betnation has been active in the Netherlands since October 2022, offering online casino games. The operator will now expand into sports betting through Kambi’s turnkey solution. This move is expected to strengthen its footprint in the country’s regulated market.

• The turnkey sportsbook partnership will include operator empowerment tools such as price differentiation, personalization, and player engagement features. These will allow Betnation to tailor its sportsbook experience and compete more effectively with other local operators.

• Kambi currently works with more than 50 partners worldwide across regulated markets. The partnership with Betnation reflects Kambi’s continued focus on long-term growth in regulated territories.

• Kambi CEO Werner Becher said: “We are delighted to agree this partnership with Betnation as we strengthen our position as the sportsbook partner of choice for operators in regulated betting markets.” He noted that Kambi’s Turnkey Sportsbook solution gives Betnation the scalability needed to succeed in the Netherlands.

• Betnation CEO Robert Schouten added that Kambi’s “reputation for excellence and commitment to regulated markets made them the natural choice.” He said the new partnership would help deliver a “premium betting experience” to Dutch players, complementing Betnation’s existing casino offer.

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