711 and Bragg are deepening their collaboration again. The two companies have signed a new three-year extension that takes their partnership into Belgium. This next phase of the Bragg 711 agreement builds directly on their rollout and growth trajectory in the Netherlands.

• The extended deal powers the launch of 711.be, marking the 11th online casino brand supported by Bragg’s turnkey solution. Bragg continues to supply PAM, the Bragg HUB content delivery platform and its FUZE engagement tools for Belgium and potential future markets. The Bragg 711 agreement also opens the door for joint casino and sportsbook launches in other newly regulating jurisdictions.

• Bragg’s PAM and FUZE suite remain central to the expansion, offering tools such as AI-driven game recommendations, tournaments, quests and bonus mechanics. The company has added features like Big Ticket Bonanza and FUZE Arcade to support targeted campaigns and random-win events. Bragg says the setup allows operators such as 711 to scale quickly across different regulatory frameworks.

• CEO Matevz Mazij said the Belgian launch reflects trust built through the companies’ work in the Netherlands, calling the extension a confirmation of Bragg’s turnkey capabilities. 711 COO Gilles De Backer noted that the structure streamlined Belgium’s market entry. Both companies expect continued collaboration as new regulated opportunities emerge.

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