Play’n GO has launched its casino games with bet365 in Italy, expanding its reach in one of Europe’s largest regulated markets. Italian players can now access several well-known Play’n GO titles via bet365 for the first time. The Play’n GO Italy launch means the supplier is now live with every licensed online casino operator in the country.

• Bet365’s Italian casino now offers titles including Book of Dead, Legacy of Dead and Rise of Olympus 100. These games had not previously been available to bet365 players in Italy. The rollout focuses on slots that are already established across regulated jurisdictions.

• Play’n GO has supplied games to the Italian market for many years through multiple operators. With bet365 added, its portfolio is now live across all 46 regulated Italian licence holders. The Play’n GO Italy launch underlines the supplier’s full market coverage in the country.

• Commenting on the deal, Play’n GO chief commercial officer Magnus Olsson said: “The Italian online casino market continues to be one of the most important in the world.” Bet365 added that expanding its Italian games library supports its wider regulated market strategy. The partnership builds on existing cooperation between the two companies in other regions.

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