Betinia and CampoBet have named Diego Simeone as their new brand ambassador connecting the Soft2Bet brands with one of football’s most recognisable managers. The Diego Simeone ambassador partnership will be rolled out across selected markets in 2026.

• Simeone has been in charge of Atlético de Madrid since December 2011 and has guided the club to two LaLiga titles, two Europa League wins and several domestic trophies. Before that, he enjoyed a long playing career with Argentina, earning 108 caps and winning the Copa América twice. That consistency at the top level sits behind the Diego Simeone ambassador agreement.

• The deal includes the launch of a new in-platform football manager feature across Betinia and CampoBet. Players progress through clear levels, collect points and unlock rewards as they play. The Diego Simeone ambassador theme is used to frame steady progress rather than one-off betting activity.

• Simeone will feature across digital channels, campaigns and promotions throughout 2026. Betinia continues to focus on localised sportsbook and casino experiences, while CampoBet remains centred on the Mexican market. Soft2Bet is coordinating the Diego Simeone ambassador rollout across both brands.

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