BEST OF ICE – in this short series of articles, we want to present some of the highlights of this year’s key industry event.

We saw nearly everything on the stands, but GR8 Tech’s classroom approach was value-adding beyond product promotion and drinks.

GR8 Tech unveiled Acceler8 Lab at ICE Barcelona 2026 as a new education-led format for operators. The concept focused on applied learning and operational use cases. Acceler8 Lab GR8 Tech was designed for senior decision-makers looking for practical input.

• Acceler8 Lab ran across all three days of ICE Barcelona 2026 at their “Champions Club” ICE stand. Four sessions were held each day with a clear focus on execution and performance. The programme was built for operators responsible for commercial and product outcomes.

• The sessions targeted C-level executives, VPs of Product, Heads of Sportsbook and Trading, CRM Directors, and senior product leaders. Content focused on operational challenges rather than broad market trends.

• Sessions were delivered with Gaming Operations Academy and featured GR8 Tech executives including Sergey Ghazaryan, Vlad Andrusenko, and Kateryna Shevchenko.

• Industry contributors joined from betting operations, payments, data, and consultancy backgrounds: Scott Rowan (Bet Data Consultants), Itsik Akiva (Headway Consulting), Rohini Sardana (WiseWager Consultancy), and Verónica Guerrero (ElenPAY).

• Each session was limited to 12 participants to maintain interaction and depth. Attendees even received certificates of completion from Gaming Operations Academy.

• Topics included sportsbook optimisation, player behaviour, AI usage, crypto payments, and esports strategy.

• Following its ICE debut, Acceler8 Lab GR8 Tech will continue to roll out further sessions during 2026.

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