DATA.BET returned to ICE with a clear shift in positioning and a broader sportsbook focus. The DATA.BET ICE 2026 showcase reflected the supplier’s move beyond esports into full sportsbook solutions. The event was used to present product updates and reconnect with partners.

• From 19 to 21 January, DATA.BET presented a range of sportsbook feature upgrades at ICE 2026. These included Bet Boost, Picture-in-Picture and Early Payouts, aimed at supporting different operator use cases. The updates were positioned as part of the company’s ongoing sportsbook development roadmap.

• The Odds Feed was a key area of interest for visitors, with discussions centred on market coverage and system stability. DATA.BET highlighted its in-house trading operations and low bet delay capabilities. The product remains a core component of the DATA.BET ICE 2026 presentation.

• Attention was also drawn to the Single Page Application, which was showcased for its speed and adaptability. The SPA is designed to allow operators to customise frontend layouts while maintaining consistent performance. DATA.BET positioned it as a flexible solution for multi-device deployment.

• Brand engagement played a visible role at the stand, supported by a large kinetic screen and esports-themed activations. Cosplayers representing Jinx and Vi from League of Legends attracted steady footfall, while a prize draw offering two iPhone Pro devices encouraged repeat visits. Natalie Loshatynska, head of PR and marketing, said the event marked “a step in the company’s development” as a sportsbook supplier.

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