Paf is tightening its responsible gaming model once again by reducing its loss limit to EUR 15,000 per year across all products and brands. The move continues a long-term plan to lower high-spend revenue and reshape its customer base.

• The new cap replaces the previous EUR 16,000 annual threshold and applies to all customers. When mandatory limits were first introduced in 2018, the ceiling stood at EUR 30,000 per year. With this latest step, the Paf loss limit has now been cut in half over eight years.

• CEO Christer Fahlstedt said the company sees the reduction as proof of its long-term direction. “We are very proud that we have now, with the help of concrete measures and investments in our responsible gaming, managed to halve our first loss limit,” he said. Paf has also confirmed a future ambition to lower the annual cap further to EUR 8,000, although this will be introduced gradually.

• Updated figures from Paf’s open customer segments for 2017–2024 show how the revenue mix has changed. In 2017, customers losing more than EUR 30,000 generated EUR 13.65m, but that segment has since been eliminated. In 2024, the EUR 0–8,000 segment accounted for EUR 198.1m of total gaming profits of EUR 205.7m, compared to EUR 67.2m out of EUR 97.8m in 2017.

• Revenue from the EUR 15,001–30,000 segment stood at EUR 18.27m in 2024, down from earlier peaks above EUR 26m, and will gradually disappear under the tighter Paf loss limit. Deputy CEO and Chief Responsibility Officer Daniela Johansson said removing higher-spend segments is a conscious decision to avoid unsustainable income. Alongside the mandatory cap, customers can set lower personal limits, while Paf continues to call for national deposit limits and action against unlicensed operators.

Please find more news here.