BETBY has expanded its in-play toolkit with integrated video feeds. The new BETBY live video streaming service is now live across multiple verticals. It is included as part of the supplier’s standard sportsbook integration.

• Operators using BETBY now receive live video, odds and data through a single integration. No extra third-party agreements or technical set-ups are required to activate the streams. The content sits directly within the sportsbook interface, alongside in-play markets and pricing.

• The coverage spans real tennis tournaments, including ITF events, the Australian Open, Davis Cup and Billie Jean King Cup. In esports, more than 50 titles are supported with multi-language streaming, plus PvP NBA2K and FC25 events delivered with SIS and Oddin.gg. BETBY live video streaming also extends to real chess competitions and more than 30 e-sim titles under Betby.Games.

• Kirill Nekrasov, Head of Sportsbook Product at BETBY, said: “When they integrate BETBY, they don’t just get a sportsbook, they get the full live betting solution, including video streaming, already built in.” He added that the supplier manages sourcing, rights and technical delivery in-house. The service is available to all operator partners without additional fees.

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