Soft2Bet has rolled out Lodur, a new brand tailored to Sweden’s regulated market. The Lodur Swedish casino brings together sportsbook and casino play under a Viking-inspired theme. The focus is on local payments, familiar sports coverage and a smooth user journey from sign-up onwards.

• The platform is built around Swedish-facing details, including local payment methods and sports events followed closely by domestic bettors. Live Slots are presented in a localised format across desktop and mobile, aligning with how Swedish players consume live dealer content. The aim is to keep the experience straightforward while reflecting local preferences. See here a short video intro.

• A key feature of the Lodur Swedish casino is its Island system, which adds a progression layer across sessions. Players build and upgrade their own island settlement while engaging in sportsbook and casino activity. Resources earned through gameplay can be reinvested into new structures, unlocking further stages and rewards over time.

• Competitive elements are introduced through a PvP simulation that allows players to attack and defend islands. Lodur is powered by Soft2Bet’s MEGA engine, which adds missions and challenges to standard betting and gaming content. Chief Product Officer Yoel Zuckerberg said: “We have built a journey that keeps players building, competing and returning to Lodur, without adding friction to the core experience.”

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