Bally’s FY2025 Revenue Report: Key Insights

Bally’s has reported its preliminary 2025 results, reflecting a year of structural changes following major acquisitions. Bally’s FY2025 revenue is presented on a combined basis to better reflect the enlarged group after the Queen and Intralot transactions. The figures show a broadly stable performance year-on-year, with digital operations continuing to expand.

Bally’s reported combined revenue of ca. USD 2.68bn (ca. EUR 2.3bn) for FY2025. This compares with ca. USD 2.68bn in FY2024 on a pro forma basis, showing little overall change year-on-year. The comparison gives a clearer view of Bally’s FY2025 revenue after including acquired assets across both periods.
Combined Adjusted EBITDAR reached USD 683.9m (ca. EUR 595m) in 2025. This compares with USD 685.3m (ca. EUR 596m) in 2024, indicating a largely stable profitability level. The slight decline reflects ongoing investments and changes in segment mix following the integration of new businesses.
The Casinos & Resorts segment generated $1.53bn (ca. EUR 1.33bn) in revenue in 2025. This was slightly below the USD 1.57bn (ca. EUR 1.4bn) reported on a comparable basis in 2024. The change reflects a mix of added properties and increased competition in certain regional markets.
Digital and interactive operations remained a key part of the business mix. Bally’s Intralot B2C revenue reached USD 828.3m (ca. EUR 721m) in 2025, compared with USD 902.6m (ca. EUR 785m) in 2024, while North America Interactive grew to USD 215.3m (ca. EUR 187m) from $190.1m (ca. EUR 165m). The fourth quarter highlighted this trend, with North America Interactive revenue up 55.4% year-on-year.
The Bally’s Intralot B2B segment generated USD 101.1m (ca. EUR 88m) in revenue in 2025, up from USD 6.9m (ca. EUR 6m) in 2024 following the Intralot transaction. CEO Robeson Reeves said: “In 2025, we reshaped and expanded our portfolio both domestically and internationally, online and in retail,” pointing to the shift towards a more diversified, omni-channel structure.

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Bally’s posts USD 2.68bn FY2025 revenue with stable EBITDA

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